The following summary contains the most important definitions of terms in language use and relevant contexts regarding the topic roadshow. The topic “roadshows“ designates a multitude of mobile activities of medium-sized and large enterprises. The focus group is grossly divided into customers (or potential purchasers) in the fields B2B (business-to-business) or B2C (business-to-customer). Accordingly, the locations (sites), where a roadshow is carried out or stops are different. In the past, many actions in the B2B field were carried out in hotels. The tour schedule was advised to the focus group in advance within the framework of an invitation. In the B2C field, sites such as pedestrian zones, hyper markets or big events such as music festivals, exhibitions or racing events still count. It is clearly more difficult to persuade business customers to visit an in-house or external fair. For this reason, we have today the terms mobile fairs or mobile exhibitions. The important difference is that you drive to the surroundings or directly to the yard of the prospective purchaser without having to hope that he/she will accept the otherwise long ride to just one fixed date. The types of content and use remain nevertheless the same: permanent, i.e., conventionally built booths also offer just the same possibilities as mobile ones on wheels. They are often two-storey with a kitchen and a separate meeting room and can be designed individually inside and outside regarding colours (vehicle wrap). Fair trucks, however, offer the exhibitor many more economic benefits. Because the entire equipment such as conference tables, reception counter, bar stools as well as the merchandise presentation partly firmly installed always travel in the storage area. Who decides in favour of such a type of mobile presentation certainly also wants to have highly attractive hospitality on wheels. Almost always, show trucks or special infomobiles are used for that purpose because they are built in a particularly striking and high quality way. The entries of the exhibition trailers are constructed generously and the height of the internal floors is mostly low in order to reduce the psychological inhibition threshold. Depending on the construction, there are also wheelchair elevators. Show trucks have the peculiarity that the motor vehicle, i.e., the truck tractor, is the big eye catcher. Often, American trucks with large front ends (hoods) are used for such attractions. The appearance of infomobiles, however, is smaller and more matter-of-fact, which does not have to mean, however, that they are less attractive. Above all, the vehicle design appears to be more innovative. Someone, who does not only visit one fair, but wants to go on a big info tour, therefore clearly has multiple advantages: because you can also use the truck as a mobile press lounge, conference vehicle and for touring exhibitions. Before we enter the classical field of B2C actions, here are some explanations regarding the contact with business customers and end users in the field of fairs and exhibitions: When enterprises wish to exhibit at a fair, it may happen that there is no more free space in the halls and this would mean that the fair presence is in question. The only alternative would then be a typical exhibition container, which can be set up in the open. Since this is not very attractive, exhibitors or their advertising agencies prefer to look for more appropriate exhibition vehicles. For that purpose, MOST Mobile Specials offers a large selection of differently built special-purpose vehicles and is therefore in Europe the leading supplier of show trucks and information vehicles rental. In order to really strike end users (i.e., the B2 business), you have to go where the masses are coming together and you need a typical eye catcher. End users are mostly addressed in the form of a promotion tour, which can take place in supermarket or a warehouse. A much larger public is available, however, when you use promotion trucks or other advertising vehicles. The promotion agency simply takes them to public places or stops at big events. Meanwhile, in the city centres only vehicles up to light trailer trucks or small promotion vehicles are admitted in most cases. Nevertheless, they offer many possibilities of appropriate focus group address within the framework of a German or European road show. Here are some examples: Pharmaceutical groups but also e.g. the police look for contact to the focus group with a vehicle mostly called information bus, where you can retreat for confidential talks. Big employers, in particular temporary employment agencies, use infomobiles in order to gain important new employees and take them to universities. Partly, these are even equipped with PC terminals with which you get directly to the job site via UMTS. A lot can be imparted within the framework of an information tour; of course, vehicle branding plays an important part in recognition and perception, respectively. When products for daily use up to mobile phone contracts are to be solicited, promotion trucks are the ideal solution. On the mobile promotion stage, products can be shown and presented. These special trucks are always equipped with a PA system for presentation and have several flagpoles. On the floor and on the walls, exhibits may be mounted firmly. Even political parties meanwhile rent promotion trucks and use them for election campaigns. On site, journalists are certainly also invited because the vehicle with a further separate area can also be used ideally as a press vehicle. Mobile advertisement has nowadays become an integral part of cross marketing. For approximately 20 years, MOST Mobile Specials as a manufacturer has been concentrating exclusively on special-purpose vehicle construction in the field of exhibition vehicles and advertising vehicles. Of course, this includes many other services, because the purchase or sale of the promotion vehicles is not always up for discussion. In the case of shorter operating times up to one year, the share of show truck rental amounts to more than 95%. Because when it comes to a classical truck promotion tour, the customer does not want to take care of anything regarding technology, tour schedule or truck drivers. In the case of tours of more than three years, the purchase of a promotion truck may be interesting. Here, MOST Mobile Specials also offers full service to customers, who wish to have their own promotion vehicle taken care of externally. Within the framework of truck management, not only US trucks of the brands Kenworth, Mack as well as Volvo are maintained and stored during breaks in a dry hall, high-quality promotion semi-trailers with a far reaching service up to continuous assembly and disassembly as well as renovation are also taken care of. Worldwide known enterprises nevertheless mostly refuse to purchase, but wish full-service leasing for a defined term including all services being part of the implementation of a road show. In the end, promotion vehicles have to be clean and fully operational at all times. It does not bear thinking about what would happen if mobile stages for performances of artists or simply for promotion would not open on site. Apropos stage: MOST Mobile Specials offers a vast range of technical solutions: In the field of „mm promotion“, mobile multimedia solutions are installed in training vehicles. In some vehicles, the visitors feel like being in a moving cinema, in others, they can experience the whole world e.g. of a continent. Besides truck promotion with the above-mentioned types of vehicles and services, there are two relatively exceptional divisions. These are pure attractions and show vehicles, respectively. On the one hand, motor sport is concerned. Here, large and medium-sized race transporters are manufactured as semi-trailers. They are mostly called race trailers in technical language. They transport formula 1 fast cars, touring cars, vintage cars, but also motor cycles. Another sub-group of the types of vehicles info-truck (also referred to as small trailer truck) or info bus (in former times, e.g. London buses were used) is the category of small promotion cars. These are e.g. top-fuel dragsters, trikes with trailer, racing cars. Not all of them are fit for carrying out a promotion tour on their own. Sometimes, they are only accessory parts of a mobile action and put into good humour as „action cars“, mobile billboard or DJ vehicle. The most important thing is mobile advertisement. This may be the personification of technical know-how in the form of a formula 1 truck, which imparts as a road show truck to many people at fairs and events the incomparable experience and great challenge of racing. But the next smaller vehicle class of special trucks with approximately 30 sqm is still big enough in order to offer even exceptional uses such as e.g. a music or disco truck. Throughout Europe, MOST Mobile Specials is the leading supplier in the field of manufacture and rental of promotion and exhibition vehicles. MOST developed a sophisticated and successful range of vehicles, in particular with the types of vehicles PROMOSTAR, TECHNOSTAR and PROMOLINER. The CUBE type promotion trailer is also a successful vehicle of the MOST enterprise. Set up it appears to be a big cube, but on the road it is nevertheless just a car trailer. Be it a promotion bus, show truck or just a small info-mobile for purchase or rental: the most important part of a successful road show is the striking vehicle wrap, the target group oriented interior decoration, absolutely well-kept vehicles and finally the appropriate locations. For all of these requirements, MOST Mobile Specials is the right contact.